Todd Destefano
Welcome to the digital hub of Todd DeStefano of Los Angeles, a visionary leader and trailblazer in the realms of live entertainment, sports, and large-scale event production. This platform showcases Todd’s expansive career, marked by decades of excellence in creating immersive experiences, revolutionizing event logistics, and transforming venues into iconic cultural destinations. With a proven track record in event operations, strategic brand development, and audience engagement, Todd DeStefano has built a reputation as an innovative force within the entertainment industry. Beyond his executive achievements, Todd is deeply committed to community enrichment, using the power of events to bring people together and inspire collective celebration. Through his dynamic leadership, operational mastery, and passion for delivering unforgettable experiences, Todd DeStefano of Los Angeles continues to shape the future of live events and entertainment for generations to come.
Todd DeStefano of Los Angeles: A Visionary Force in Sports, Live Entertainment, and Experiential Events
Todd DeStefano of Los Angeles is a name synonymous with innovation, large-scale event execution, and dynamic leadership in the worlds of sports, entertainment, and venue management. With more than two and a half decades of experience behind him, Todd has carved out a remarkable career path that fuses creativity, operational precision, and a forward-thinking mindset. His work reflects not only an unrelenting pursuit of excellence but also a deep commitment to community engagement and evolving the way people gather, celebrate, and connect through live experiences.
From his early career in sports marketing to his executive roles overseeing iconic entertainment venues and pioneering music festivals, Todd’s journey is one of relentless innovation, growth, and visionary execution. His work has helped shape Los Angeles’ entertainment landscape, producing unforgettable experiences that have captivated millions.
Foundations in Sports and Brand Strategy
Todd’s professional journey began in the realm of professional sports, a domain that taught him the importance of storytelling, fan engagement, and operational agility. His first roles were with the Buffalo Bills of the NFL and the Los Angeles Clippers of the NBA—two environments where high stakes, brand loyalty, and audience expectations converged.
At the Buffalo Bills (1995–1996), Todd worked in suite sales, building meaningful corporate partnerships and helping drive revenue through premium seat experiences. His ability to blend strategic thinking with customer-focused communication gave him early insight into the business side of sports.
From there, he took on dual responsibilities with the Los Angeles Clippers (1997–1998), excelling in both marketing and game-day operations. Not only did he consistently outperform sales targets, but he also led the creative development of in-game promotional signage and outdoor ad campaigns. These projects not only elevated the Clippers’ presence in Southern California but foreshadowed Todd’s instinct for integrating branding with immersive fan experiences.
Rising Through the Ranks: The Los Angeles Memorial Coliseum Era
Perhaps the most defining chapter in Todd DeStefano’s early leadership career unfolded during his 13-year tenure at the Los Angeles Memorial Coliseum and Sports Arena (1998–2011). Todd began as an Event Manager and eventually rose to the roles of Assistant General Manager and later Booking and Sales Director—each position marked by significant operational advancements and revenue milestones.
During his years as Event Manager (1998–2004), he was tasked with executing events for major tenants like USC Football, Disney on Ice, and Ringling Bros. Circus, among others. Todd meticulously orchestrated logistics, staffing, vendor relations, and promoter coordination. One of his key achievements in this period was increasing the venue’s annual film location revenue from $250,000 to over $1 million—a testament to his ability to identify and grow alternative income streams.
In his role as Assistant General Manager (2004–2008), Todd DeStefano of Los Angeles took full responsibility for the venue’s day-to-day event operations, including contractor oversight, incident resolution, and vendor negotiations. He played an integral role in hosting world-renowned acts such as U2, Bruce Springsteen, and Metallica, while also helping secure recurring events like the X Games, which further cemented the Coliseum’s international stature.
As Director of Booking and Sales (2008–2011), Todd’s focus shifted to business development, sponsorship integration, and event acquisition. He generated approximately $3 million annually through new bookings while nurturing high-profile sponsorships with brands like Monster Energy and Miller/Coors. His reputation for closing multimillion-dollar partnerships was matched by his ability to deliver seamless events from planning to post-show review.
Entrepreneurship and the Music Festival Boom
After more than a decade in venue management, Todd pivoted into entrepreneurship, founding LACEvents, an event production company that became a transformative force in the electronic dance music (EDM) festival scene from 2006 to 2015. His work not only disrupted traditional festival models—it reimagined what live music could feel like.
Under his leadership, LACEvents co-produced and executed some of the most iconic festivals in California, including Electric Daisy Carnival (EDC), Together As One (TAO), Monster Massive, and Love Festival. Todd’s creativity extended beyond lineups; he introduced immersive experiences featuring multiple stages, carnival rides, fireworks, high-tech lighting, and luxurious VIP lounges.
Between 2007 and 2010, these festivals generated over $40 million in ticket sales, with attendance swelling from 90,000 to over 250,000. His work elevated L.A. to the top tier of global music destinations and helped catalyze the national expansion of the EDM movement. As both Executive Producer and Event Operations Lead, Todd DeStefano of Los Angeles juggled sponsorship acquisition, municipal permits, media relations, security coordination, and budget management. His ability to deliver high-energy, high-capacity productions without sacrificing safety or quality made him a go-to leader for complex, large-scale events.
Innovating in Live Production and Digital Access
From 2015 to 2020, Todd brought his festival-building acumen to BAI Live, a division of Bel Air Internet, where he served as Vice President of Business Development and Executive Producer. His signature creation was the Valley Block Party, a new festival concept designed specifically for the Los Angeles cultural landscape. He oversaw everything from branding and permitting to talent booking and on-site infrastructure.
But Todd’s contributions didn’t stop at music. He also led the Bridge the Digital Divide initiative, which provided free Wi-Fi to underserved communities in South Central Los Angeles. Through a partnership with local LAPD stations, the program equipped thousands of children with internet access—a critical need, particularly in an era of digital education. This initiative highlighted Todd’s ongoing commitment to using entertainment platforms to drive social good.
Corporate Leadership and Operational Strategy
Todd’s leadership journey also includes high-level roles in sales and operations, where he has applied his event experience to broader business contexts.
In 2021, he joined AAA Flag and Banner as Sales Director – Sports and Entertainment, where he applied his deep event industry insight to develop lasting B2B relationships and scale sales pipelines. His understanding of branding in physical environments made him a valuable partner for organizations looking to enhance visibility through large-format print and signage.
Later, as Vice President of Operations at The Field Marketing Agency (2022–2023), Todd DeStefano of Los Angeles managed a variety of functions, including client management, payroll, strategic planning, and staff development. His tenure was marked by the implementation of scalable systems that improved overall performance and profitability.
A Legacy of Purpose and Community Engagement
Beyond his professional accolades, Todd DeStefano of Los Angeles has always prioritized community engagement as a key element of his leadership. He has been the driving force behind numerous philanthropic initiatives that benefit underserved youth and families across Southern California.
Some of his most notable programs include the LAFD Toy Drive, Kids Back to School Program, Free 4th of July Fireworks and Concert, and the CIF City Section Football Game—each designed to bring communities together and provide meaningful support to those in need. Todd views entertainment not merely as spectacle, but as a tool for unification, empowerment, and joy.
Education and Vision for the Future
Todd holds a Bachelor’s Degree in Communications from Ithaca College, a foundation that has supported his lifelong focus on message-driven leadership, audience engagement, and strategic storytelling. As someone who has lived at the intersection of logistics and creativity, he continues to push the boundaries of what’s possible in live entertainment.
Whether overseeing a packed stadium, coordinating a citywide festival, or leading a high-growth marketing team, Todd DeStefano of Los Angeles brings clarity of vision, operational excellence, and a passion for human connection. His influence can be felt in the pulse of a music festival, the roar of a sold-out crowd, or the joy of a family enjoying free community programming.
As the entertainment industry continues to evolve, Todd DeStefano remains a forward-facing leader—one who combines experience with empathy, business sense with bold ideas, and operational rigor with creative spark.